In a trade fair (trade show or expo), the companies in a specific industry can introduce their ideas, products, services, and they can also observe the recent market trends and opportunities.
In consumer and trade show, the companies build trade show booths to attract the people. By the traffic of people, the companies hope that people visit their booth. It is the opportunity for the companies to introduce themselves and their products or services. The company hopes that it can make the interaction with people. Trade show is the opportunity for the people to get the information about the company. The employees who are in charge in the booth should have ability to raise people’s curiosity. The company’s employees and the appearance of company’s booth plays important role to attract people to come and the company can handout brochures. The booth must be able to impress on the attendees who are walking past the company’s exhibit. The appearance of trade show booth should be unforgettable for the people. The company needs to personalize its trade show booths. The displays are various in cost, complexity and size. All displays are designed to visually attract the attendees or people.
In my experience, the exhibitor must plan and prepare trade show furniture, trade show flooring, leaflet holders, light boxes, banner stands, chairs, exhibit counters and cabinets, booth pipe and drape, table covers, exhibit picture and more.
Companies or exhibitors use trade show booths to introduce their products, services, and idea.
To facilitate the interaction between prospects and exhibitors, good booths provide table. Table also decorates the beauty of the booth and it must be unique. The exhibitor uses table skirts in trade shows. The table skirts should make the table more attractive and eye-catching. To choose the table skirts, we must consider their quality, type of fabric, and color. We must also consider the harmony between the color of table skirts or cover and the color of the wall. To be unique, logo or promotional picture can be also printed on the table skirt in a variety of colors.
Many exhibitors use banner stands as advertising tools to introduce their idea, products, or services. They can set up banner stands anywhere. There are various types of banner stands, such as: Motorized Scrolling Banner Stands, Retractable Banner Stands, Telescoping Banner Stands, Standard Banner Stands, and Outdoor Banner Stands. The banner stands are cost effective and easy to set up.
To divide the trade show displays, exhibitor use Pipe and Drape. In my experience in job fair, we also use Pipe and Drape to make privacy walls and crowd control. There are screw fit and slip fit versions of Pipe and Drape. Choose the Pipe and Drape which is easy to set up without tools.
Have wonderful interaction with prospects in your wonderful trade show booth!
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